About Us

Setting up a new gym or upgrading an existing one?

We work with individuals as well as large companies

We specialize in offering high quality equipment that is built to last at very competitive prices. Not only do we buy and sell, we also rent and lease fitness equipment. Our warehouse features over 3,000 square feet of strength and cardio of equipment. Providing quality service is very important to us.

Thank you New Mexico —
we’ve been in business for over 30 years!
We look forward to seeing you.

Years Established

Serving New Mexico Since

Meet Joe Behrend

Not only is Joe Behrend the owner and manager of Discount Fitness Equipment, he is also a personal fitness trainer at One on One Fitness and an experienced former play-by-play sports broadcaster. He was the voice of the UNM women’s basketball team for Learfield Sports on Sports Radio 610 for many years. In addition to his play-by-play work for the Lady Lobos — Joe also had a role in numerous other UNM sporting events including men’s basketball, football, and baseball games. He has been named New Mexico Play by Play Broadcaster of the year seven times by the New Mexico Broadcasters Association.

Joe Behrend, talks with his color analyst, former Lobo player Nikki Heckroth, during a Lobo women’s basketball game in January, 2013. (Jim Thompson/Albuquerque Journal.)